Senior Support Crew

Australian Unity is the largest provider of home care services for the elderly in the country. They help older people live happily at home for longer, rather than have to go into aged care. 

With more and more service providers entering the market, it became clear to Australian Unity that they needed to find a way to differentiate their brand and help it stand out from the clutter. 

People we spoke to during our research said they loved the support they got at home. So we developed Senior Support Crew as a strategic platform and commissioned photographer Lynton Crabb to capture the interaction between elders and their crew members.  

DELIVERED: Creative Strategy / Brand Positioning / Social Media / Local Area Marketing / Radio / Out-of-Home / Digital Advertising / Photography Library