It’s not uncommon to find a multi-page ‘education supplement’ inserted into your weekend newspaper. Page after page of expensive school advertising, most of which could easily pass for wallpaper. 

Shelford Girls’ Grammar came to us to help them cut through the school advertising clutter, and clearly position them as a small school where extraordinary care helps extraordinary young women to thrive. 

Whilst parents were obviously the target market, our research had shown that their daughters were often involved in decision making. So we developed a campaign that not only spoke to parents, but was highly aspirational for girls.

Our photographer Lynton Crabb worked his magic behind the camera, capturing a series of candid moments with our Shelford girls. 

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