Eat Interesting 

Every year a huge percentage of the fruit ‘n veg grown in Australia is rejected by the major supermarkets because it doesn’t fit their strict ‘beauty’ standards.. 

Farmers Pick takes that misshapen fresh produce and packages it up for affordably priced home delivery. 

Working in collaboration with our friends from Little Village, we devised Eat Interesting as a creative strategy and created a fun campaign to show how those ugly veggies make beautiful meals. 

DELIVERED: Creative Strategy / Brand Positioning / Social Media / Multi-Format Video / Outdoor Posters