Art + Place + Ideas

Driving to the Yarra Valley for our first strategy session with Tarrawarra Museum Of Art, we couldn’t fail to notice how the landscape and atmosphere changed as we left the outer reaches of Melbourne suburbia. 

There was a genuine sense of place, which we felt was integral to what made this modern art gallery so special. We combined this with the power of art and the ideas stimulated by it, to develop three strategic pillars for the brand – Art, Place & Ideas. 

Our first campaign for Tarrawarra was a series of social films designed to capture and explore the feelings of a mind expanding wander through the gallery and its stunning surrounds. 

DELIVERED: Brand Development / Creative Strategy / Social Media / Multi-Format Video