Luxury watch retailer Kennedy came to Stan/Lee to develop digital content featuring their brand ambassador Dustin Martin, a high profile AFL footballer. 

During our creative interrogation we unlocked much of the mystery that shrouded Martin, enabling us to move beyond creating just content to implementing a large scale visually dominant outdoor campaign. 

Our photographic collaborator, Lynton Crabb, worked wonders with his striking black & white imagery, whilst subtle use of ‘Richmond yellow’ made for a campaign that really got footy fans talking.  

DELIVERED: Advertising / Print / Out of Home / Social Media / Video / Collector Cards / Charity Event / Promotion